Catering Equipment – Prestige Products Case Study




Australia wide online suppliers of quality catering equipment, commercial kitchens, commercial refrigeration, cool rooms, stainless steel benches, shelving, cafe and restaurant furniture and much more at wholesale prices. 

Whether you are at the concept stage or looking around for ideas to replace equipment or improve your business, we will work with you to find the best and the most cost effective solution for your project.

Problem:

 
“With website visitor traffic and online enquiry levels dropping to alarming low levels, we have an immediate need to have an online marketing strategy that would improve rankings in Google, other search engines and increase enquiries and sales through the website.” 
Hoss Esmaeilzadeh - Owner

Solution:


Following an audit to gather facts our website was redesigned into an easy to use online marketing platform.  A comprehensive keyword analysis formed the foundation of the website structure, search engine optimisation and website content development.

Linking strategies both within the website and to other sites, including the power of writing articles is helping increase visibility to our marketplace.

Results:

  • A 250% increase in daily enquiries within 6 weeks of launch, as well as an increase in email enquiries and direct online sales.
  • A plan is in place to increase rankings through keywords selection, linking strategies and developing sales funnels on site to produce and measure results.
  • Traffic has increased by 350% and 852, traffic driving terms are now ranking.
“I think the most distinctive feature of your services that stands out for me is learning the process so that we can do the work later on without too much dependence on any outsourced company.”
Hoss Esmaeilzadeh - Owner

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