Motorhome - Australian Motor Homes Case Study


Australian Motor Homes Home Page


“The results we have achieved in the first two weeks of launch has been outstanding. We have been around the web for a while, Michael Pulo has unlocked the opportunity to expand our presence in the market place. With peace of mind that he is only a phone call away” Ron Warden - Owner

Australian Motor Homes is Australia’s largest RV retailer of new and pre-owned motorhomes, caravans, campervans and 5th wheelers. We are a multi-franchise dealer for Winnebago, Sunliner, Talvor and Travelhome, also stocking Swagman, Jayco, Trakka, Paradise and other RVs.
 
Australian Motor Homes proudly stock an extensive range of spare parts and accessories. The fully equipped workshop can cater for all jobs and is supported by RVMAA Certified and factory trained technicians.
 

Problem:

With the growing presence of competitors in the web space, we were limited in our ability to manage our content effectively. A combination of costly developer resources and inflexible web marketing platform was causing us to lose our competitive advantage.

Solution:

Michael Pulo provided a strategic plan and web marketing platform. Australian Motor Homes now has the ability and knowledge to manage our web site, as well as develop and implement internet marketing strategies using our own staff.

Results:

  • Analysis of our email marketing to reactivate previously dead leads. 
  • New rankings on the first page of Google for high volume and very competitive search words. 
  • Streamlined our efforts to market online and nurture our leads. 
  • Costs saving through being able to self manage our website and content.

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