Generate More Leads Online - Your Sales Lead Generation System

Back to Online Marketing Strategy Home

To generate more leads online, most people just think about their website...

Have Your Online Marketing Strategy Assessed By a Management Consultant more>

Missing the opportunity their website could bring if it was built as part of a sales lead generation system.

Whether you have an existing website, or are creating a new one, when you include the modules needed to generate more leads online you will have a successful web presence.

To generate more leads your sales lead generation engine must have:

Market Research to develop content structure and search engine ranking strategies, on words people are actually using to find your products and services on the internet. Discovering these words and then conducting a detail Competitive Google Keyword Analysis will help you attack keywords that will rank quickly for qualified prospects.

These words also help you leverage your marketing efforts by using a common theme to your market across your marketing activities.

A Competitor Analysis (There are over 110 individual points to be analysed) which helps you position to be the only obvious choice to your prospects. Along with identifying fast actions to outperform your competitors now.

Considerations into integrating with your business growth strategies. Identifying how much of an impact your web presence can have towards your business goals. Ensure you have website Key Performance Indicators so you can measure your lead pipeline effectiveness.

Have Your Online Marketing Strategy Assessed By a Management Consultant more>

A website strategy based on facts from your Market Research, Competitor Analysis and Business Growth Strategies, that communicates your Unique Selling Proposition through your design, content and sales process (The way you engage visitors).

A database building mechanism. Research and experience shows that, in the B2C (Business to Consumer) environment, 80% of prospects will turn into buyers 3 months from the first visit to your website. In the B2B (Business to Business) environment this can be 8 months or more. If you can have them agree to keeping in touch in some way, you have a 90% chance of them returning to you when they reach a buying or short listing decision.

A lead nurturing program that can be automated to help you qualify prospects further, while you build a relationship by sending them helpful material. Emails from your personal mail account do not count as a lead nurturing program.

Traffic driving strategies which are both online and offline. Go beyond search engines. By also driving traffic from your offline marketing, you can structure your website to have a targeted message and measure offline campaign effectiveness, beyond the amount of enquiries you receive. This can help you identify if your offline media is generating the interest that it needs to.

Website analytics and CRM (Customer Relationship Management) so you can get the facts, into the details, of how your marketing is performing and focus the sales team. Identify, with pin point accuracy, what stages of your sales and marketing process need to be improved and what individuals your sales/business development team need to follow-up with. No more unproductive cold calls.

A Business Intelligence, Measurement, Leads and Sales dashboard allowing you to automatically track your progress real-time, so you can make fact based business decisions on your web presence. This information then feeds into your business growth strategies plan, helping you grow your sales and profit - addressing performance gaps.

In this day and age, the technology to implement a sales lead generation engine that can generate more leads online is fairly inexpensive. Assess the return on investment based on facts before making another change to your website or marketing activities.

Have Your Online Marketing Strategy Assessed By a Management Consultant more>