Internet Competitor Analysis

"Thanks Michael & Geoff, we felt we learned a lot and probably still have a lot to learn in this area.

It was an area that I was largely unfamiliar with and it will be interesting to put into practice what we picked up during the course. If we succeed with half of what we learned this alone will yield enormous business for the company. There is probably not a better time in history to be maximizing our advertising & marketing efforts."
 
Chris Lawlor - CEO, International Animal Health Products Pty Ltd

Have Your Online Marketing Strategy Assessed By a Management Consultant Now..read more>

Video of a Competitor Analysis Report...


Did you know there are over 110 individual elements to conducting an Internet CompetitorAnalysis?

These elements include things like image placement, ease of reading, level of online advertising activity and Calls To Action.

By analysing your and your competitors' online marketing strategy and website, you can identify strengths, weaknesses, opportunities and threats to ensure your design, content, traffic and sales funnel strategy provides your prospects with a superior experience.

If you don't have the time to educate yourself on what the critical elements are, then we can do it for you fast. Giving you a fact based result that gives you certainty in your online strategic direction.

Your Competitor Analysis Report is broken down into several sections:

  • Methodology used so you understand the bigger picture behind your Competitor Analysis
  • Competitor Internet Strategy Analysis comparing your website against four of your key competitors (Offline and Online) in online marketing activity
  • Identifies where internet users frequent on the web for given competitors so you can target their market
  • Competitor Website Strategy Analysis comparing your website against four of your key competitors (Offline and Online) in their website's ability to convert visitors
  • Website Analytics Gap Analysis on your own website, identifying areas you can improve on in your website analytics implementation and use
  • A Traffic Driving Gap Analysis on your internet pillars of marketing to identify new marketing opportunities for your business

"Thanks to the knowledge and experience of Logged On we are now developing a digital strategy which analyses key factors of the internet, encompassing everything including web design layouts, search engine optimisation and in depth analysis of our competitors digital activities."
Mark Smith, Sales Executive - Phone Australia Pty Ltd

Have Your Online Marketing Strategy Assessed By a Management Consultant Now..read more>