Online Marketing Strategy Blog

Improve Search Engine Ranking Online Marketing Strategy

Michael Pulo - Wednesday, July 22, 2009

Improving search engine ranking as part of your online marketing strategy is a problem we speak to people about every day.

Have you chosen your keywords, conducted your own or engaged an SEO (Search Engine Optimisation) company...

Only to find that you have spent allot of time and money and are still far from being on page 1 of Google, Yahoo, Bing and other search engines?

In all cases, we have found there is a lack of a keyword strategy that addresses these key points:

  • Identify all of your keywords, regardless of search volume, at the local level - 80% of your traffic can come from what we call the "tail" of search terms
  • Effectively assess your ranking competition so you can determine short, medium and long term ranking targets
  • Have a content road map (For search engines - not menu bars) so search engines understand the importance of specific pages in your website
  • Ensure your internet marketing platform is set up to implement the correct strategies to rank to keep expenses low
  • Identify specific internal and external linking strategies utilising your website, Facebook, Linked In, Twitter, Blogs, Article Sites, Press release Sites, Directories and other effective linking partners

Your keyword strategy is the foundation to all of your internet marketing, not just search engine ranking.

A good strategy tells you exactly what language to use in your content, links, images and file names (In your website and other websites) that will integrate your online marketing efforts and connect with your target market.

This can be a daunting task. With the help of an Online Marketing Strategy Consultant, you could fast track the process and get and effective strategy in place.

In many cases we have found that you could saveĀ around $1,000 per month with a good strategy in place, for and investment around $2,500 to $7,500.

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