Online Marketing Strategy Blog

Online Marketing Strategy - Linking Correctly

Michael Pulo - Tuesday, July 07, 2009

How do you create the right incoming links to your website and ensure they assist your entire Online Marketing Strategy? How can this help you rank fast and generate more leads and sales?

The most common mistakes in linking strategy are:

  • Getting too many links too quickly rather than building well-themed quality links - naturally. 
  • Not taking the time to research and build one way incoming well-themed links rather than just trading reciprocal links.

Quality incoming links that are themed to your website will always outperform competitors whose internet marketing consists of links from web pages that are not common to your topic.

Remember, Google wants to provide the most relevant content based on the keyword terms that are put into the search bar. Google tries to determine what the content of your page is and whether it is focused on a specific area.

You will confuse Google if you do not make it very clear of your page theme.

One way incoming links are given more importance to reciprocal or traded links - Why? 

Because it is easy to trade links but much harder to have other web pages refer directly to your content. Your content needs to be value adding and educational. The more web pages that have one way links into your web pages the more important Google will think your web page is.

To be successful with your linking strategy, you should answer the following questions:

  • What are your long and medium term strategic keywords and fast ranking keywords?
  • What linking strategy are your key competitors implementing?
  • How will your website support your linking strategy?

To be successful with your linking strategy you should answer the following questions:

  • What long and medium term strategic keywords are you targeting?
  • What fast ranking keywords are you targeting?
  • What linking strategy are your key competitors implementing?
  • How will your website support your linking strategy?

The answers to these questions are critical because:

  • Your website content map (not your menu structure) will need to support your linking strategy. This will allow you to build natural links to many different pages, not just your home page.
  • Knowing your linking strategy will help you plan your resources and budget correctly. For example, do you need to cover directories, blogs, social and professional networks, shopping portals, comparison portals, articles, press releases and other strategic targets.
  • You need to have the right website platform. You may need an internal Blog, News Area, Forum and other Web 2.0 technologies to make your linking strategy effective.  

The golden rule is to ensure your linking strategy is natural. What does this mean?

  • If Google sees 100's or 1000's of links in a short period of time - it may class you as a Spammer and ban you from search engine results. Resist those tempting emails to get "lots of links, fast"
  • Natural links have common themes to your web page. In other words, pages on similar topics link to each other.
  • The links will come in to many of your web pages, not just your home page. People naturally link the the right content from their web page or posts.

When done correctly, your Online Marketing Strategy Linking will bring increased traffic, improved search engine ranking and more leads and sales.

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Comments
Mike Tasner commented on 08-Dec-2009 10:19 PM
A great guide you have here!

I guess the moral of the lesson is to provide quality information and placing links casually merging into the content. :)

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