Online Marketing Strategy Blog

Online Marketing Strategy - Measuring Your Marketing

Michael Pulo - Monday, July 27, 2009
Measuring your marketing efforts as part of your online marketing strategy can be a challenging task.

In today's economic environment it is even more important to understand the bottom line business results your marketing is achieving. Measurement can be your only way to ensure marketing gets a seat in sales pipeline meetings and that marketing proves its contribution to the sales pipeline.

The good news is that there are solutions. Follow these principles in your online marketing strategy measurement:

  • Use your website to measure your print, radio, TV, tradeshow and other offline marketing. Use dedicate URLs, Personal URLs and Smartcodes on print.
  • Ensure you have Google Analytics installed with sales funnels enabled so you can automatically track your marketing goals that contribute to sales.
  • Ensure your automated business development system (Lead Nurturing) can score your leads based on visitor actions and behaviours so you feed sales with qualified leads.

These three things will then ensure you give Sales accurate Business Intelligence to help them plan their pipeline, address challenges and close more sales, faster.

If you are only trying to drive visitors to your website, you are missing out on substantial opportunity to really drive leads and sales for your organisation.

Do you have these three principles in your Online Marketing Strategy platform?

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