Web CEO confirms that the holder of the certificate is competent to provide expertise, consulting, and services in the following fields of Internet Marketing:
  • Search Engine Marketing
  • Web Analytics
  • Bid Management
  • Email Marketing
  • Affiliate Marketing
The "Internet Marketing Professional" course covers the following skills:
  • Internet niche research, advanced keyword competitiveness analysis and keyword strategy;
  • On-page and off-page search engine optimization for enhanced Web visibility;
  • Advanced and site-specific optimization techniques;
  • Website structural optimization;
  • Rank monitoring and ranking trends analysis;
  • Setting up link partnerships, improving link popularity and external site theme;
  • Site quality assessment and site quality management;
  • Web Analytics, visitors' behavior analysis;
  • Website conversion and ROI analysis and improvement;
  • Advanced PPC strategies;
  • Advanced Bid management;
  • Setting up, running and analyzing e-mail marketing campaigns;
  • Setting up affiliate programs and optimizing their performance.